The 36th Direct Selling Congress, hosted by the Fédération de la Vente Directe, provided an energetic event with enlightening discussions on the future of direct selling in Europe.
Key Takeaways:
- Blending the trust of personal relationships developed through social networks with new digital selling tools is creating vast ways of reaching consumers and sellers.
- Participants learned that brands can connect on many levels, driven by consumer loyalty programs and individuals who love and “simply share” products, getting rewarded in the process.
- A crucial part of future go-to-market strategies involves embracing a younger, dynamic generation that has grown up with online communities and connections.
At Jenkon, we recognize the significance of such global gatherings in shaping the trajectory of our industry. Jenkon CEO Robert Cavitt and VP of Global Sales Greg Fink played pivotal roles in this collaborative effort, actively engaging with fellow direct selling leaders to foster innovation and drive progress on an international scale.
Charting Our Collective Course Forward
As we part ways from Montpellier, we carry with us not only the knowledge and friendships gained but also an enduring commitment to progress. We eagerly anticipate the journey ahead. Let us continue to collaborate, driving positive change and collectively shaping the future of direct selling.
