The Technology + Operations Conference, held from June 12-13, 2024, in Boise, Idaho, emerged as a pivotal event reshaping the landscape of direct selling. Hosted by the Direct Selling Association (DSA), the conference attracted industry leaders keen on exploring cutting-edge advancements. Joseph Mariano, President of the DSA, expressed his enthusiasm for the event, underscoring its importance in advancing the industry.
Jenkon proudly assumed the role of platinum sponsor and was represented by CEO Robert Cavitt, VP of Global Sales Greg Fink, and Marketing Director Chris Ojeda, showcasing their leadership and expertise. A standout moment was Robert Cavitt’s keynote address, which examined the transformative potential of influence marketing, social media, and digital strategies in direct selling. He highlighted trends like live shopping and shared insights on the innovative approaches of companies such as Amazon and TikTok. His reflections highlighted the strategic importance of leveraging technological innovations to enhance customer engagement and drive business growth.
Throughout the event, attendees engaged in vibrant discussions centered on harnessing data analytics and digital tools to optimize operational efficiencies and empower direct sellers. Direct selling leaders also addressed critical issues such as cybersecurity, supply chain, and overall operational management. These conversations underscored the industry’s commitment to innovation and collaboration, paving the way for future advancements in direct selling practices.
The conference also featured an award ceremony recognizing companies that are leading the way in the sector. This recognition celebrated outstanding contributions and achievements. Congratulations to the winners: Neora for Excellence in Business, Pampered Chef for Technology and Innovation, and Foley & Lardner LLP and Dan Jensen Consulting for the Partnership Award.
Overall, the conference served as a platform for leaders to exchange ideas, explore new technologies, and collaborate on strategies to propel direct selling forward in an increasingly digital world. It reinforced Jenkon’s dedication to driving progress and shaping the future of direct selling.
